Affiliate and Advertising Disclosure

Website operator: All Sports News Ltd, trading as All Sports Tips
Company number: 12171976
Registered office: 5 Hale Road, Flat 1, Altrincham, United Kingdom, WA14 2EE
Email: info@allsportstips.com · Telephone: 07507 443200
Last updated: 31 July 2026

1. Purpose of this Disclosure

All Sports Tips publishes independent sports content while also accepting advertising, sponsorship and affiliate partnerships.

This Disclosure explains:

• How we may earn money;
• How commercial content is identified;
• How affiliate links work;
• The relationship between advertising and editorial content; and
• What users should check before using a bookmaker offer.

2. Types of commercial relationship

All Sports Tips may receive revenue through:

• Fixed monthly advertising fees;
• Website-tenancy arrangements;
• Fixed campaign fees;
• Sponsored content;
• Homepage banner placements;
• Featured bookmaker positions;
• Event sponsorship;
• Cost-per-acquisition arrangements;
• Payments for qualifying registrations;
• Hybrid fixed-fee and performance arrangements;
• Affiliate-network payments; and
• Other agreed commercial partnerships.

The precise arrangement may differ between partners.

3. Affiliate links

An affiliate link is a tracked link to a third-party website.

If you select an affiliate link and complete a qualifying action, All Sports Tips may receive a payment.

A qualifying action may include:

• Opening an account;
• Verifying an account;
• Making a deposit;
• Placing a qualifying bet;
• Becoming an active customer; or
• Satisfying other partner conditions.

The partner determines whether an action qualifies.

4. Cost to the user

Using an affiliate link does not normally increase the price you pay.

However:

• Bookmaker odds may differ;
• Promotional terms may vary;
• Eligibility requirements apply;
• Deposits and stakes remain your responsibility; and
• The bookmaker may change or withdraw an offer.

5. How commercial content is identified

Commercial content may be labelled using terms such as:

• Advertisement;
• Advertising;
• Ad;
• Sponsored;
• Sponsored Partner;
• Featured Partner;
• Paid Placement;
• Affiliate Link;
• Commercial Partner; or
• Promoted.

The label should be visible before or at the point where a user interacts with the commercial content.

A general disclosure elsewhere on the website does not replace a clear label where a specific item is advertising.

6. Editorial content beside advertisements

An advertisement may appear:

• Beneath a free tip;
• Within a homepage carousel;
• On a bookmaker offers page;
• Beside an odds table;
• Within an event page;
• In a newsletter;
• In a Telegram or social-media post; or
• In another agreed placement.

The proximity of an advertisement to a tip does not mean the bookmaker selected, approved or influenced the tip.

7. Editorial independence

Commercial partners:

• Do not select our tips;
• Do not approve our selections;
• Do not control staking suggestions;
• Cannot pay to remove losing tips;
• Cannot purchase favourable results;
• Cannot require us to recommend a bet;
• Cannot alter our independent analysis; and
• Cannot require a favourable editorial conclusion.

Further information appears in our Editorial Independence Policy.

8. Featured positions and rankings

A bookmaker may receive a prominent position because it has purchased advertising or featured-partner status.

Where placement is commercially influenced, it will be clearly identified.

A featured placement does not necessarily mean that the bookmaker:

• Has the best available offer;
• Has the best odds;
• Is suitable for every user;
• Is ranked above all competitors on editorial merit; or
• Will accept a particular customer.

Users should compare operators and read all relevant terms.

9. Bookmaker licensing

We intend to promote operators authorised for the market being targeted.

Users in Great Britain should independently check the Gambling Commission’s public register before registering with an operator.

A licence may be changed, suspended or revoked after content is published. We may remove or update a promotion when we become aware of a material licensing issue.

10. Offer information

We aim to display key information such as:

• Minimum deposit;
• Qualifying bet;
• Minimum odds;
• Payment-method restrictions;
• New-customer requirements;
• Expiry dates;
• Wagering requirements;
• Geographic restrictions; and
• Age restrictions.

A short advertisement cannot contain every term.

The bookmaker’s complete and current terms apply.

If there is a difference between our summary and the bookmaker’s current terms, you should rely on the bookmaker’s terms and notify us of the discrepancy.

11. Odds and promotions can change

Odds, enhanced prices and promotions may change or expire without notice.

Always check:

• The current price;
• The market;
• The promotion;
• Eligibility;
• Expiry;
• Payment restrictions;
• Withdrawal rules; and
• Full terms

before depositing or betting.

12. No guarantee of acceptance

An affiliate relationship does not guarantee that a bookmaker will:

• Open an account for you;
• Verify your identity;
• Accept your payment method;
• Accept a particular bet;
• Allow a particular stake;
• Pay a bonus;
• Keep an account open; or
• Permit future promotions.

These decisions are made by the bookmaker.

13. Tracking and privacy

Affiliate links may use cookies, pixels, link identifiers or other tracking technologies.

Tracking may record:

• The referring website;
• The link selected;
• Date and time;
• Device or browser information;
• Campaign identifiers;
• Registration status; and
• Whether a qualifying action occurred.

Further information appears in our Cookie Policy and Privacy Policy.

When you register with a bookmaker, the bookmaker processes the information you provide under its own privacy policy.

14. Responsible advertising

We aim to ensure gambling-related advertising:

• Is directed only at adults;
• Is socially responsible;
• Does not present gambling as guaranteed income;
• Does not encourage chasing losses;
• Does not suggest gambling solves financial problems;
• Does not exploit vulnerable people;
• Does not create unjustified urgency;
• States significant offer conditions; and
• Includes appropriate responsible-gambling information.

15. Complaints about advertising

To report:

• An expired offer;
• Incorrect terms;
• An unclear disclosure;
• A licensing concern; or
• Potentially irresponsible advertising,

contact info@allsportstips.com with a screenshot or description of the placement.